DESIGNING BRANDS, A COLLABORATIVE APPROACH TO CREATING MEANINGFUL BRAND IDENTITIES
De GESTALTEN
Die Gestalten Editions
40,00
Disponibilité sur le réseau des librairies Fontaine
«Designing brands, A collaborative approach to creating meaningful brand identities»
40,00
Librairie
Disponibilité
Fontaine Auteuil
Fontaine Haussmann
Fontaine Luberon
Fontaine Passy
Fontaine Sèvres
Fontaine Victor Hugo
Fontaine Villiers
Présentation
Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.